This rectangular rug hails from Persia and exhibits a stunning Heriz design. Renowned for its heroic, tribal-style pattern, the rug is of vintage origin. With a dominant rust background color complemented by a vibrant red in secondary motifs, the rug pulls the eye with its rich hues and intricate detailing.

The rug is composed of wool on cotton, a combination frequently used in rug weaving for its durability and its ability to hold and complement vibrant dyes. Bearing signatures of skilled craftsmanship dating back to the year of circa 1920, the rug measures 8'3" X 12'5".

The design profile of this rug is culturally rich and visually captivating. At the heart of the Heriz rug lies an elongated octagon-shaped medallion, derived from classic Persian motifs, all painted in a deep navy tone outlined in sheer white. Entwining the central medallion is a series of alternating geometric and floral patterns, forming a tapestry of details that accentuates the central medallion.

Encasing the central field is a prominent border, a darker hued background supporting repeating series of shapes and stylized botanical elements. Seemingly complex, these various elements harmonize seamlessly, adding depth and allure to the overall design. Framing the central field and major border are minor borders, exhibit repeated motifs in lighter tones, serving as a smooth transition from the central field to the edges of the rug.

Encircling the rug is a final border carrying a uncomplicated repeating pattern, framing the overall design. As the eye navigates the entirety of the rug, evidences of well-practised craftmanship, showcasing an elaborate design composed with precision, is apparent. Furthermore, certain areas disclose signs of wear and patina that suggest its antique nature.

The origin of the Heriz design originated in the late 19th century from the Heris village located in the northwestern province of Iran. Embodying both the bold geometric designs and distinguished central medallions, the Heriz rugs are reputed around the globe for their outstanding lifespan. Meanwhile, the high-quality wool that characterizes these rugs is a significant contributing factor to their durability.

The introduction of this diamond on square medallion came about when Tabriz merchants showed ancient carpet designs to the local weavers, prompting them to adapt these designs into their work. This influenced not only their style but also increased their production to fulfil the export demand of these Tabriz merchants.

The influence of Mongolian settlers who invaded Iran's northwest region in the 13th century still lingers in Heriz rug weaving. The hardy climate of the Heriz region helps to produce fine wool, a primary material in these rugs. A cold long winter also transforms rug weaving into a preferred occupation, nailing its role as a cultural staple.

An echo of cultural history, Heriz designs are an amalgamation of influences from neighboring tribes- Turks, Armenians, and Kurds. This perfect blend of culture manifests in the distinctive Heriz design, thereby, distinguishing it from other fringe members of the Persian rug family.

These Heriz rugs, like the one illustrated, tolerate high traffic due to its dense piles, making them durable and long-lasting. The deliberate restraint in the color choice achieves a universal compatibility with various home interiors, especially ones heavy on woodwork. Besides their functional aspects, their aesthetic appeal has made the Heriz rugs a collectors' item amongst rug connoisseurs.

The journey of these Heriz rugs has survived the transitions of modernity whilst preserving the traditional techniques. This not only upholds their authenticity but also multiplies their cultural significance in today's market. Nevertheless, despite their widespread popularity, the beauty and the functional versatility of these Heriz rugs remain unmatched and timeless.